The GDPR is changing data protection on a global scale. With an implementation date set for 25 May 2018, here are the four key components you should know.
Good or Evil – How is Your Data Used?
With the consumer data market being speculated to hit a value worth over $15 trillion within the next 10 – 15 years, it’s easy to see why tech giants are heavily investing into this industry. Whilst most of us go about our lives ignorant to the real value our personal data, we’re really left with a separate question; is our data being used for god or bad?
App Monetisation Via a Third Revenue Stream: Data Analytics
There are two predominant strategies adopted when it comes to monetising apps: Freemium, offering both a free download and free gameplay with the option of in-app purchases; or, in-game advertising, typically through banner ads and interstitials. A third revenue generator is monetising data analytics for third party companies such as data collection firms…